You’re sitting there with a nice website that you’ve spent countless hours and money on to promote your products or services. Now you just sit there and wait for the viewers. You’ve worked on the copy, keywords and layouts to help the search engines to discover your site and hopefully get your site at the top of the listings. You can go back to the 1990s and spend a same fortune on t-shirts, calendars, parties and swag with your URL to push your online identity. What else can you do?
One of the cheapest ways to drive eyeballs to your website is a ‘Tweet This’ link to you website. Why tweet? It’s a fast and cheap way to help you get more word of mouth and friend of friend advertising. One person and tweet two people and those two people will tweet another two people each. When friends and colleagues share the same interest and communicate amongst themselves via Twitter you’ve got a network that is ripe to read what you have to say. If you’ve got a hot item or topic that network is interested in your web traffic snowball in no time.
If you have layout your site yourself, then the steps to Twitterfy your website is simple. Edit your templates with the following
and you’ll get this. Tweet this item
The cost is nothing and you’ve opened up a new way for new customers to spread the word about you and your website. If you have a blog check on the plug-ins that add the Tweet link to every post. Richard X. Thripp has written a great plug-in for WordPress called “Tweet This“. You can see this plug-in is in use with this website and it has helped bring traffic here. I’ve seen more people come to this site, which has no promotion budget, than any start-up web site I’ve had before. If you got zero dollars to spend on Adwords or other advertising then a Twitter link is an avenue you should seriously consider.
Coming up we’ll look at the 140 characters that can help you become discovered. In the meantime I’d like to hear how you’re using Twitter to market your business.
