21 Nov, 2008
Let Your Website Walk Around
Posted by: Jeff In: adsense|blogging|internet|Internet marketing|SEO|social network|The Lunch Money Challenge
Relying only on search engines and pay per click advertising to get traffic to your website is a little short sighted in today’s competitive Internet. Every day you’re competing with hundreds of thousands of websites that want your readers and customers. The best way to help bring eyeballs to your site is to give it legs.
Never underestimate the loyalty of your readers, offering them gear that has your website’s brand on it might appeal to your core following. Making t-shirts and other items available for your readers to order does not require a investment to get started with this project. Cafe Press can have you selling items with your logo and URL in an evening. Spend a little time with your choice of designs, make it an wardrobe item that anyone would want to go to anytime it’s clean. Incorporate your logo in the design and take the color scheme from your website as the starting point. You should make certain that the URL is readable on the shirts and other items. You have the option of adding a price mark-up to the items Cafe Press prints, so you can add an extra revenue channel to the website also.
Make sure you’ve got business cards and they have your URL on it. Hand those cards out to everyone – bagboys, doctors, backer, teachers and any one else. You want as many people as possible to see your web address. Placing the URL directly below the phone number will have the same effect as if was the headline. IF you’re a blogger and don’t want to share your phone number then try to have the URL below the headline fo the card. You can find several offers to print you business cards for free to try printer’s services. Below are two links for such printers. If you’re using Myspace, Facebook or another type of social media to promote primarily with, you really want the business cards.
Bizcard.com Offers 250 FREE Business Cards To Help You Get Started!
Start Today With Free Business Cards…Visit VistaPrint.com!
Grocery stores, gas stations and convenience stores are always seeking donations to raise money for charities. The donation usually includes a small piece of signage that you can put your name on and is displayed somewhere in the store. Instead of your name put your URL on sign. People entering the store or standing line will see URL and might visit your site from recall of the URL.
If your local ordinaces allow it order few yard signs like the political candidates use and spread them around. Make sure your URL is readable from 30 feet away. I wouldn’t have a real buzy layout for the yard signs because your going to have a very short time exposed to the viewers before they move on.
Shop Custom Real Estate Signs Online at BuildASign.com!
Investigate the advertising rates for the “thrifty shopper” papers. The ROP (Run of press) ads are really affordable considering the readership. People pick these papers up while out to lunch from work and will read them when they get back to the office with the computer in front of them. You don’t need long ad copy, use the same editorial copy you would use for Adsense. In about of these shopper papers have a website, so you may get a back link of the ad also.
One trick I’ve done is talk small shop and restaurant owners and managers to put the URL of one of my sites on their signage in front their business. One dinner I did this at brought a truckload of buyer over a weekend. Another thing that can be cheap is on small take-out dinners and delis is offer to have their take out menu printed with your website’s name and URL. If you use a quick copy shop you can get the menus printed cheap.
The thought I’m trying to push here is look for the common of places and try to promote your website there. Many can be obtained much cheaper than an online advertising campaign and the visiters are going to be more committed to exploring more than your land page.
Keep these ideas in mind a we’re getting ready to continue with the lunch money challenge.