Tweet For Bucks

So, you’re getting good click-through rates on your PPC advertising campaign. So why isn’t your conversion rate going up as well? You might be making one of the top 5 landing page mistakes:
1) Using Your Home Page as the Landing Page
This is the biggest (and most common) mistake you can make with [...]

The point of the landing page quality score is to penalize advertisers who don’t provide useful landing pages, and give them a lower rank within Google’s quality ranking, which raises the cost of their minimum CPC.
More importantly for those of us who are already striving to produce quality sites and landing pages, a better quality [...]