26 Nov, 2008
TLMC Part VI – Establishing Your Authority
Posted by: Jeff In: blogging|Internet marketing|social network|The Lunch Money Challenge
The is the second installment of The Lunch Money Challenge (TLMC)
Hopefully by now you’ve taken the time to become accustomed to the social networks and social media and have started to join in the discussions on topics you’re knowledgeable about. If you haven’t added some of the people who have been in the discussions with, you need to do so. Introduce yourself and let them know about your background on the mutual topics you share in common. It doesn’t have to be a long intro or a résumé, just enough to help them understand where you’re coming from.
Now depending on which social network you are using, you should see a blog, journal or diary for you make entries about your thoughts. On Facebook it’s the wall that you’d add note to the ‘Wall’. Take a few minutes to start using it and begin writing on point of interest or a how to that you think people in your special interest groups would find interesting to read. Just as an example take the topic of digital photography explain why capturing photos in RAW format renders much better images than shooting as a JPG file. Try to make the post at least 250 words, but 375 to 400 words can really help get you noticed as an authority. When you’re writing the post incorporate the KEYWORDS at least 4 times into it. In the example RAW would be the KEYWORD.
After you’ve got your post up and have proof read it, start spreading the news. You’ve got to toot your own horn before anyone else will. Sign-up for Twitter.com, Digg and StumbleUpon. Send out a tweet with a link to your post, Digg the post and add to StumbleUpon. You’ll start to see more people reading and maybe even joining the social network if they haven’t already and they’ll probably add you first. There are several other services to announce your postings that I’ll add later, but just get in the practice of the task.
Try to add something daily to your blog even if it’s just a few links of websites you’ve found on the topic and tell why you found them of interest in a sentence or two. Never let your blog go more than a week without a fresh entry. Fresh content is what people are wanting and if they find it from you, you’re going to be part of their daily Internet cycle each day.
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Find the merchants with the affiliate networks that sell the types of products and services you’re writing about and join their affiliate programs. When you have joined a few take a look at their text ads. Think about how you can incorporate the phrases of those ads into you blog text that sounds natural.
In your next post try to work one text ad into your blog post. Don’t ask people to go clicking those links just for the sake of clicking, write your copy to compel them try the products or services. Keep in mind that you’ve got the reader’s trust, never offer something that you would buy or try and never, ever start sending spam messages to them with the offers. A blog will help draw them in and pre-qualify them as a possible customer if they find you’ve explained it well. An unsolicited e-mail will never fly. We’ll go into the e-mail game later on.
Now try to work on your postings and broadcasting with other social media about your post. Next time we will go into ways to streamline the process with various tips and ideas. I will leave you with one more item to consider below and a couple discount offers to go along with the idea.
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